Jun 1, 2009

Colossal U Ad Campaign

My first impression of Colossal U - what the heck are these guys doing?

"... Seriously?"

The posters for Colossal U said that all students who attend will end up the same and that new ideas and new thinking is not accepted. I seriously doubted that there would be a school that would, let's say, pump out zombie like graduates, stuck to the old ways and the same just as everyone else.

I checked out the website for Colossal U and I was actually surprised at what I saw. The Colossal U website turned out to be a website for another university, Algoma U. I found it interesting the way they adverstised their university, using another fake university as bait for people to come into the website and see if what the posters say is really true. They'll be in for a surprise.

People have different ways of learning; some may like to learn while listening to music, or watching TV (hey, who says TV doesn't teach you anything?). People are different from each other; they are unique, they have unique ways of doing things and especially have a different way of approaching new things.

In Algoma U's campaign, it shows that the school will treat the students there not just as part of a whole but as an individual and the school will adapt to help him meet the needs of the individual while he settles in and learns in his own way. Algoma U is a good place to further develop a student's individuality and a good place to get an education.

I found their advertising campaign actually grabs a lot of attention because of Colossal U's ridiculous statements and I think that they will see a lot of enrollments in the coming year because of this unique campaign.

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